Mashable) - It's been a long year. At least, it feels that way if you spent it waiting to pay for things with your chip card.
One year ago today, regulations surrounding liability for credit card fraud switched to encourage banks and stores to start using EMV (Europay, Mastercard, Visa) technology, also known as chip cards.
Since the liability shift hit on Oct. 1, 2015, 33 percent of merchants have started accepting chip cards, Mastercard spokesperson for safety and security Beth Kitchener told Mashable. Eighty-eight percent of US-issued Mastercard consumer credit cards are now equipped with EMV chips.
EMV technology is more secure than the traditional credit card swipe. But U.S. consumers are still complaining about the time it takes to wait for a chip card to process and the confusion over whether to swipe or insert your card.
Half of consumers think paying with a chip card is slower than swiping a credit card, according to a recent survey by the payment company Cayan. Sixty-two percent of shoppers say they've been frustrated in some way while waiting for chip cards to process.
Cards that use an EMV chip are more secure because each transaction creates a unique code between the chip on a card and the chip inside a card reader. That makes it easier to catch fraud sooner.
The liability shift last year put the responsibility for fraud on whichever party — the bank or the store — has more outdated technology. Banks have always been responsible for fraud, and they were quick to send their customers EMV-equipped credit and debit cards to avoid further liability. But stores have been slower to make the jump, even though they can now be held responsible if your credit card information is stolen when you swipe.
According to Cayan's survey, only 47 percent of consumers know that improved security is the reason for the switch that has them waiting longer in line while people fumble with their credit cards.
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