JEDDAH: Saudi football clubs are appealing directly to female fans for support through ad campaigns and social media as women are allowed into stadiums for the first time on Friday.
The official Twitter account for Al-Ittihad directed a tweet toward the club’s female fans on Tuesday. It said that women were powerful agents in the success of the team, just like their male counterparts.Two weeks ago, a campaign was launched for fans to show their support for their favorite teams through SMS texts. Al-Ittihad’s tweet is riding on the hype surrounding women attending the club’s match.
Al-Ittihad’s offical tweet generated a massive response from the team’s lovers and haters alike. Elaaf tweeted: “We’re finally being addressed as a part of Ittihad’s fanclub.”
Many couldn’t believe they were finally being noticed. One Twitter user said: “I never thought I’d live to see such a tweet, we’re all here for you.”
Others such as Twitter user Shikha provided proof of their contribution by posting photos of the sent text, while many women declared they were now switching support to Al-Ittihad for being the first to address them as an audience.
One die-hard fan tweeted: “I will attend the classico match and I’ll even pay for tickets for other girls attending.”
Dedicated Al-Ittihad female fans are preparing to attend the club’s first match of the year against Al-Hilal on Jan. 13, in Riyadh’s King Fahd International Stadium. Al-Ahli fans will be called on to show up for a Jeddah match against the visiting Al-Batin team on Friday in the King Abdullah Sports City stadium.
The General Sports Authority (GSA) revealed the seating plan for the Riyadh match. Inside the stadium, women will occupy the northern area through gates two, three and four, and the southern area through gates 40, 41 and 42. They are are expected to fill 7,500 seats.
Head of the Saudi Federation for Sports Media, Raja Al-Sulami, told Arab News that they have made the stadium ready to receive women. He added: “In cooperation with the Saudi Federation for Community Sports, we have made all necessary arrangements to receive them in an atmosphere that respects their privacy.” He added that there are 14,000 seats at the Jeddah’s “Shining Jewel” stadium ready for the occasion. ContinueReading
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