KFC Is Making Sunscreen That Smells Like Fried Chicken

But you can’t eat it.

(Fortune) - If you’ve ever thought to yourself, “It’s great that this sunblock is keeping me from getting a sunburn, but I wish it would make me smell like a 12-piece bucket,” have we got news for you.

KFC YUM 0.55% is now making “Extra Crispy Sunscreen.” According to the fast food company, when you go out in the sun wearing this SPF 30 lotion, it smells just like fried chicken.

“We’ve had a lot of fun with our Extra Crispy Colonel campaign this summer and the sunscreen idea seemed like a natural fit,” a KFC spokesperson told Fortune. “Our chicken is hand breaded and freshly prepared in our kitchens all day every day, which makes the smell in our restaurants unparalleled. The Extra Crispy Sunscreen is a fun way to leverage that with our fans.”


But for those of you who can’t get enough of a good thing, be warned: Extra Crispy Sunscreen does not taste like fried chicken. It is not edible. In fact, you should never eat sunscreen, no matter what it smells like.