Via iowntheworld
CBS-
NEW YORK— After 40-years of the slogan “Have It Your Way,” Burger King is scrapping it in favor of the more personal “Be Your Way.”
The chain says the new tag line will roll out across itsmarketing in the U.S., including in a TV ad that will begin airing Monday night. The line made its first appearance in an online video last month.
Burger King says that the new motto is intended to remind people that “they can and should live how they want anytime. It’s ok to not be perfect … Self-expression is most important and it’s our differences that make us individuals instead of robots.”
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