Monday, February 13, 2017

Failed Sears, Kmart join other retailers in dropping Trump-branded items

washingtonpost.com - The list of companies dropping products that carry the Trump name grew this weekend, with two major U.S. retailers announcing that they’re no longer selling Trump Home items online.

Reuters reported Saturday that Sears Holdings and subsidiary Kmart will discontinue online sales of 31 items from the Trump Home collection, which includes lines of living room and bedroom furniture, lamps and chandeliers.

Brian Hanover, a spokesman for Illinois-based Sears Holdings, said the decision was made “amid a streamlining effort,” Reuters reported.

“As part of the company’s initiative to optimize its online product assortment, we constantly refine that assortment to focus on our most profitable items,” Hanover said, adding that neither Sears nor Kmart carry Trump Home products in their retail stores.

Hanover didn’t respond to a call and email from The Washington Post on Sunday. The Trump Organization also has not responded to an inquiry from The Post.

It’s unclear which 31 Trump Home items will be removed from the companies’ online stores.

As of Sunday, 14 Trump Home products sold by third-party vendors remain on the Sears website, all but one listed with discounted prices. A US$942 Trump Home mirror is being sold for US$628. Another mirror with an original selling price of US$818 is now at US$598.

Only two Trump Home lamps, also sold by third-party vendors, are on Kmart’s website Sunday, both with significantly lower prices.

The news comes shortly after other retailers decided to partially or completely distance themselves from the Trump brand.

In the past week or so, Nordstrom, Neiman Marcus and Belk stopped selling Ivanka Trump’s name-branded line of clothing, shoes and jewelry amid an aggressive campaign to boycott the Trump brand.

The companies did not directly address the campaign, called Grab Your Wallet, which has been urging shoppers to boycott retailers that carry products with the Trump name. But their statements suggest that the move was driven by consumer feedback and how well the products sell.

Nordstrom, for instance, said the company’s decision was based on the products’ performance, not politics. (ontinueReading

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