Marks and Spencer mocked on social media over 'x-rated' advert

(Telegraph) - Marks & Spencer inadvertently sparked a social media frenzy over the choice of wording in their latest advertisement campaign.

The retail giant has been widely mocked by online commentators over an apparent x-rated reference in a slogan about baked goods.

Eagle-eyed shoppers spotted a sign in-store reading "putting the D in bread", referencing the presence of Vitamin D in their produce, a nutrient essential for the absorption of calcium.

While those of a certain age might well wonder 'what's wrong with that?', young people have taken an entirely different meaning from the advert.

(Image from Telegraph.co.uk)

M&S told the Telegraph: "We recently became the first retailer to add vitamin D to all of our bread to help customers get more vitamin D in their diet.”

Poor old M&S. However innocently-intended, it doesn't look like the jokes will end any time soon.

At least we don't need to wait for the Bake Off for double entendres about baked goods. Full Story

Marks & Spencer is a major British multinational retailer headquartered in the City of Westminster, London. It specialises in the selling of clothing, home products and luxury food products. M&S was founded in 1884 by Michael Marks and Thomas Spencer in Leeds.